Aligning Communication Strategies with HCP Preferences: A Dive into Effective Pharma Communication
In today’s digital landscape, the pivotal question arises: “Are we engaging healthcare professionals (HCPs) effectively with our content? Do they find value in what we present?” Often, the disconnect lies in the perceived needs by pharmaceutical companies and the actual needs of HCPs. Successful HCP engagement in the digital realm hinges on tailored content strategies…
11 Key Drivers for Success of Webinars for Doctors
Master the Execution of Webinars by learning 11 key Drivers for Success of Webinars for Doctors In our last insights article on the ‘ROI for Web Events’, we discussed Why the return on investment is higher on digital Web Events. Having addressed the ‘Why’ question, we move on to answering ‘How’ the webinar needs to…
The Art of Storytelling for Pharma Marketing
In any business, telling your brand story is a critical part of building trust with your customers. It helps shape the views and perception of your audience and they start feeling and emotional connect with your brand. When the story is told right, there is no other tool as powerful as this to build a…
Content is Still the King in Pharma Marketing
Digital Transformation is helping pharmaceutical industry to revisit its business model, to improve processes, and to deliver an authentic customer experience to HCPs in their journey. Companies are now focusing on omnichannel engagement, data driven insights, responsiveness and personalization towards patients and doctors. However, Technology is an Enabler, not a Strategy in itself. It just helps companies to…
Turbocharging Pharma Marketing through Doctor Networks
Product managers and marketers in the pharma industry have spent huge amounts of resources over email marketing, AdSense, and Facebook marketing with an objective to bring doctors to their website. Some have also launched mobile apps and propriety websites only to abandon them midway in absence of any traction between the doctors’ community. A majority,…
ROI on Webinars and Online Events for Doctors
Dive deeper to understand the ROI on Webinars and Online Events Globally, doctors are a busy tribe and getting them involved in any offline activity is becoming challenging every day. The COVID-19 pandemic has made it even harder. Time is a resource which is scarce and valued highly by busy medical professionals. Make no mistake,…
