Social Listening and Therapy Insights: Doctors and Their Perspectives
Understanding the HCP mindset, their informational needs, concerns, and challenges faced in day-to-day clinical practice is the first step in adding value as an entity – be it a brand, a pharmaceutical company or a platform engaging doctors. Bridging these gaps with focused and specific content, while aligning it with therapeutic and brand objectives is next. More specialized an HCP is, more specific will be his/her informational requirements. In an endeavor towards catering to the needs of the medical fraternity, measuring the pulse of the population is key.
Neoadjuvant Chemotherapy and Ipilimumab For Stage II-IIIA Non-Small Cell Lung Cancer
Objective of this Therapy Area Insight Immune therapy is increasingly becoming an effective treatment for non-small cell lung cancer (NSCLC). The Objective of this study is to determine the percentage of early stage NSCLC patients with detectable circulating T cells specific against tumor-associated antigen (TAA) after receiving platinum based neoadjuvant chemotherapy plus ipilimumab before surgery.…
