Looking for Zebras: Therapy Insights on Rare Diseases
It is often said that when you hear hoofbeats, think horses, not zebras. However, once you have ruled out horses, zebras are the most likely conclusion. That is definitely true in the case of rare diseases. These conditions not only require early screening and diagnosis, but also adequate information, medical expertise, and access to the…
Diabetes Therapy Area Insight – The Curious Clinician’s Mind
Diabetes is quite a common chronic disease that has not only become one of the most important chapters in the books of medicine but has also earned the ‘here to stay’ status with its widespread prevalence across the globe which in turn has ignited endless curiosity in the minds of clinicians. In this editorial, we…
Orthopaedics – Making No Bones About It
Dive deep into into what goes inside orthopaedician's brain. This therapy area insights sums up their preference in terms of content, discussions, and debates. The insight report is based on the online behaviour of orthopedician members of MedSynapse platform.
What Goes Inside Neurologists’ Brain
The brain with all its myriad complexities has perplexed and fascinated mankind since time immemorial. With the advances in Neuroscience over the last few decades, a lot of these mysteries of the mind have been solved. However, what is that Neurologists themselves prefer in terms of content, discussions, and debates. Delving deep into this specialty…
Social Listening and Therapy Insights: Doctors and Their Perspectives
Understanding the HCP mindset, their informational needs, concerns, and challenges faced in day-to-day clinical practice is the first step in adding value as an entity – be it a brand, a pharmaceutical company or a platform engaging doctors. Bridging these gaps with focused and specific content, while aligning it with therapeutic and brand objectives is next. More specialized an HCP is, more specific will be his/her informational requirements. In an endeavor towards catering to the needs of the medical fraternity, measuring the pulse of the population is key.
Designing Customer Experience for Pharma Marketing
HCPs increasingly want their experience with Pharma companies to be truly personalized, authentic, and built around their individual needs. In the Decision Journey of doctors, they face different mental barriers before they can move to the next stage. The key to overcoming these barriers is ENGAGEMENT with the HCP. MedSynapse works with its clients in Pharmaceutical Industry to manage the customer experience of doctors for product marketing with its innovative CXCenter offering.
Why Pharma Websites/Apps Fail in HCP Engagement and How to Fix it
Most leading pharma companies have already launched thousands of apps on Google Play Store and iOS Appstore. Surprisingly, the total app downloads by physicians does is below 1,00,000 for proprietary Pharma apps around the globe. The propriety pharma websites on specific brands and therapy area have no different fate with poor traffic and minimal HCP…
11 Key Drivers for Success of Webinars for Doctors
Master the Execution of Webinars by learning 11 key Drivers for Success of Webinars for Doctors In our last insights article on the ‘ROI for Web Events’, we discussed Why the return on investment is higher on digital Web Events. Having addressed the ‘Why’ question, we move on to answering ‘How’ the webinar needs to…
The Art of Storytelling for Pharma Marketing
In any business, telling your brand story is a critical part of building trust with your customers. It helps shape the views and perception of your audience and they start feeling and emotional connect with your brand. When the story is told right, there is no other tool as powerful as this to build a…
Content is Still the King in Pharma Marketing
Digital Transformation is helping pharmaceutical industry to revisit its business model, to improve processes, and to deliver an authentic customer experience to HCPs in their journey. Companies are now focusing on omnichannel engagement, data driven insights, responsiveness and personalization towards patients and doctors. However, Technology is an Enabler, not a Strategy in itself. It just helps companies to…
