The Art of Storytelling for Pharma Marketing
In any business, telling your brand story is a critical part of building trust with your customers. It helps shape the views and perception of your audience and they start feeling and emotional connect with your brand. When the story is told right, there is no other tool as powerful as this to build a…
Content is Still the King in Pharma Marketing
Digital Transformation is helping pharmaceutical industry to revisit its business model, to improve processes, and to deliver an authentic customer experience to HCPs in their journey. Companies are now focusing on omnichannel engagement, data driven insights, responsiveness and personalization towards patients and doctors. However, Technology is an Enabler, not a Strategy in itself. It just helps companies to…
