“Beyond the Pill” The Essential Role of Medical Affairs in Clinical Innovation and Patient Outcomes
In the ever-evolving healthcare landscape, the role of Medical Affairs has become increasingly central in educating and engaging healthcare professionals (HCPs). Medical Affairs is reshaping healthcare engagement, rising beyond traditional roles to drive awareness and advocacy among HCPs. MedSynapse’s recent survey among physicians reveals the critical impact of their communication, a focus of this article,…
Why Pharma Websites/Apps Fail in HCP Engagement and How to Fix it
Most leading pharma companies have already launched thousands of apps on Google Play Store and iOS Appstore. Surprisingly, the total app downloads by physicians for proprietary Pharma apps around the globe is below 100,000. The propriety pharma websites on specific brands and therapy area have no different fate with poor traffic and minimal HCP engagement.…
