Why Pharma Websites/Apps Fail in HCP Engagement and How to Fix it
Most leading pharma companies have already launched thousands of apps on Google Play Store and iOS Appstore. Surprisingly, the total app downloads by physicians for proprietary Pharma apps around the globe is below 100,000. The propriety pharma websites on specific brands and therapy area have no different fate with poor traffic and minimal HCP engagement.…
Turbocharging Pharma Marketing through Doctor Networks
Product managers and marketers in the pharma industry have spent huge amounts of resources over email marketing, AdSense, and Facebook marketing with an objective to bring doctors to their website. Some have also launched mobile apps and propriety websites only to abandon them midway in absence of any traction between the doctors’ community. A majority,…
