In the fast-moving world of pharmaceuticals, staying ahead isn’t just important—it’s essential. That’s where International Speaker Programs (ISPs) come into play, offering a transformative edge. Recent survey shows that ISPs can boost engagement by up to 40% compared to content marketing. This makes them a key strategy for Pharma Brand Managers who are aiming to enhance their brand’s influence and expand their market share.
This article serves as a strategic guide to harnessing the potential of ISPs effectively, focusing on brand objectives and maximizing customer engagement.
Why the International Speaker Program?
ISPs have become a cornerstone of modern pharmaceutical marketing strategies due to their ability to provide authoritative and diverse insights. These programs are crucial for Pharma Brand Managers aiming to establish thought leadership, credibility, and trust among target audiences. To underscore the impact of ISPs, consider the following insights from a recent survey on why brand managers utilize these programs:
These statistics illustrate the multifaceted benefits of ISPs, reinforcing their role in enhancing brand loyalty, boosting sales, and ensuring effective customer education, ultimately solidifying a brand’s market position.
Challenges
Implementing an effective ISP involves several challenges, each requiring tailored strategies to overcome
Speaker Selection: The choice of speakers for an International Speaker Program (ISP) can significantly influence its success. Speakers should not only be experts in their respective fields but also possess the ability to engage and resonate with the audience over long periods of time. This dual requirement ensures that the content delivered is not only credible but also compelling, making the event memorable and impactful.
Content Strategy: Crafting relevant content aligns with brand values and meets audience expectations. A pharmaceutical company once encountered an issue where their ISP content was too technical, alienating a significant portion of their target audience. They responded by incorporating more case studies and practical examples, which made the sessions more accessible and increased retention rates.
Execution: Seamless execution is crucial, especially for virtual events that span multiple time zones. A notable example is a global pharma corporation that initially faced logistical nightmares in coordinating live sessions across continents. By switching to a flexible on-demand content model supplemented with live Q&A sessions, they managed to improve participation rates and overall program effectiveness.
Sustaining Engagement: While ISPs are effective in the short term, their full potential is realized when they are integrated into a long-term engagement strategy. At MedSynapse, we’ve observed that both speakers and audiences are keen to maintain connections and continue sharing knowledge even after the program ends. Implementing ISPs as a continuous strategy not only encourages ongoing dialogue but also ensures that audiences return with queries and stay updated with the latest developments. This approach can transform ISPs from isolated events into crucial components of a sustainable educational ecosystem.
How MedSynapse Manages Such Events
MedSynapse has developed a robust framework for managing ISPs, which includes:
Speaker Selection and Audience Reach and Targeting: MedSynapse helps you identify credible speakers with established audiences. MedSynapse offers access to a vast network of healthcare professionals, enabling you to find speakers who are not only experts in their fields but also have proven audience engagement. Additionally, MedSynapse leverages its extensive community network, covering major specialties across key global regions including India, the USA, the Middle East, and Southeast Asia. By utilizing sophisticated analytics, MedSynapse ensures that message is delivered to the most relevant professionals, maximizing reach within these significant demographics.
Audience Engagement Strategies: The platform engages audiences through interactive elements like live Q&A sessions, polls, and discussions, fostering a dynamic and interactive learning environment that encourages active participation.
Comprehensive Event Management: MedSynapse manages every aspect of these events meticulously. From coordinating speakers to ensuring effective follow-up communications, every detail is handled to ensure high participation rates and sustained engagement throughout the program.
This strategic approach allows MedSynapse to successfully manage and execute International Speaker Programs, driving significant value for Pharma Brand Managers and participants alike.
Continuous Engagement Model: To foster an environment of ongoing learning and collaboration, MedSynapse enables healthcare professionals (HCPs) to subscribe to events. Subscribers receive updates and notifications directly through the platform whenever new content or insights from Key Opinion Leaders (KOLs) are added. This push and pull strategy not only ensures that the dialogue continues well beyond the initial event but also keeps the audience engaged and informed. By allowing HCPs to actively follow and participate in discussions, this model ensures that learning is a dynamic and evolving process, encouraging regular return visits for fresh insights and continued professional development.
Insights from a recent online survey conducted by the pharma brand manager have provided further evidence of the ISP’s effectiveness. According to the survey findings, healthcare professionals reported significant increases in the KPIs mentioned, validating the program’s impact on prescription numbers, brand awareness, and customer engagement.
Prescription Numbers: An increase in prescription numbers following an ISP indicates direct ROI and highlights the effectiveness of the program in influencing medical practice.
Brand Awareness and Perception: ISPs help in enhancing brand visibility and improving the perception among healthcare professionals, which are critical for long-term success.
Customer Engagement and Satisfaction: High engagement rates and positive feedback from participants serve as indicators of the programmer’s relevance and impact.
Conclusion
The integration of an International Speaker Program into a pharma brand’s marketing strategy offers a unique opportunity to differentiate itself from competitors and elevate the brand’s market position. To truly double the engagement from such events, these programs must be approached as long-term, continuous initiatives rather than one-time interactions. By effectively leveraging international expertise and fostering robust peer-to-peer interactions, Pharma Brand Managers can establish their brands as leaders in their therapeutic areas. MedSynapse’s strategic approach to managing ISPs ensures that brands not only reach their target audience effectively but also sustain and grow their impact over time, achieving substantial success in the competitive pharmaceutical landscape.
To discover how MedSynapse can enhance your brand’s impact through our proven strategies and to discuss the specific benefits of our International Speaker Program, we encourage Pharma Brand Managers to reach out directly. Connect with us today to explore how we can drive significant advancements in your marketing efforts together.
